For what it's worth I've never seen a bookshop specifically for children? Do you have any round your way?
Very good news indeed, further down the article is a list of the best selling childrens books so far this year, and the top sellers are those which have already been made into films. I guess that goes to show what an influence Hollywood is having on children's reading material!
Though anything that encourages kids to read has to be a good thing.