I grew up with Ladybird books. They looked pretty old-fashioned when I was reading them and they seem to belong to a bygone age in the era of iPads and e-books.
These days, with the toddler acknowledged as the family's tablet expert, children often learn to navigate the internet before they learn to read.
But are smart screens making our children smarter or simply creating a new generation of "square eyes"?
In the US most young children have access to a touch-screen device and, according to Daniel Anderson, a professor emeritus of psychology at the University of Massachusetts, using these devices could be more addictive than watching television.
A young child will look away from a TV screen about 150 times an hour, but a well-designed iPad app is more engaging because the child is touching the screen to generate actions.
Read the whole article, it's fascinating, especially this bit.
"Really young children look at a real book and think that it is electronic. They try to swipe it and think it is broken when nothing happens," said Dr Levine.
When I went to visit my godson on Monday (he's 3 next month) he was busy doing jigsaws on his mums iphone, and damned good at them he was too.