Outdoor play is making a come back as cash-strapped parents swap spending on DVDs and the cinema for free days out in the park, research suggests.
A poll of 1,250 UK parents of school-age children suggests 44% of youngsters are now spending more time playing outside than they did two years ago.
Many parents recognise that trips to local parks and open spaces can be cost-effective days out.
But time and the weather are the greatest obstacles, the survey adds.
The research for food manufacturer Arla's Kids Closer to Nature campaign, suggested 70% of parents are spending less on entertaining their children than they did two years ago.
And three-quarters of the parents surveyed said they knew they could have a cheap day out visiting parks and green spaces. Four out of 10 opted for a budget trip to the seaside.
Author and children's play campaigner Tim Gill said: "Times are hard, so parents have to make savings.
"But the good news is that families are realising that fresh air costs nothing.
"Getting under the open sky - whether in a local park or the great British countryside - is the perfect way for kids to explore, have adventures and feed their curiosity and imagination."
See, there is a positive side to the recession after all!
Are your kids spending more time on outdoor play than they used to?